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1. Email*

2. Mobile phone(Account ID)*

3. Address*

4. Gender*

5. Age*

6. Have you ever had Lotte Xylitol chewing gum?

Yes, currently I'm eating this gum I used to eat it, but haven't eaten it in about a year now I have never eaten it

7. Purchase Frequency?
(Choose an answer)

About once a week or more About 2 or 3 times a month About once a month About once every 2 or 3 months About once every 6 months About once a year Less than once a year

8. Consumption Frequency?
(Choose an answer)

About once a week or more About 2 or 3 times a month About once a month About once every 2 or 3 months About once every 6 months About once a year Less than once a year

9. Reason to buy Lotte Xylitol
(Choose multiple answers)

To cleanse my mouth/ eliminate bad breath Want to refresh/ concentrate Prefer the specific flavors/ taste of Lotte Xylitol To prevent cavity Support Brand ambassador Diversified in flavors. Others (Eg: Support promotion programs, good gum texture, right coolness..)

10. Product understanding?
(Choose multiple answers)

Sugar-free Xylitol is a natural sweetener, not only the brand name Recommended by VOSA Lotte Xylitol is Japan origin Xylitol substance can prevent cavity Xylitol strengthen teeth

11. Functional brand image
(Choose multiple answers)

Prevent cavity Include Xylitol Sugar free Officially recommended by VOSA

12. Emotional brand image?
(Choose multiple answers)

Honest/ Trustable Modern/ Advanced Premium/ High quality Healthy / Natural

13. Brand relevancy?
(Choose an answer)

Totally not for me Less relevant to me Neutral Relevant to me Totally for me

14. How will you recommend Lotte Xylitol to people around?
(Choose an answer)

I don’t want to recommend LX to people around I want to recommend LX to people around only if someone asks me I actively want to recommend LX to people around , but I haven’t done yet I have ever recommended LX to people around I have recommended LX to people around many times

15. How does Lotte Xylitol means to you?
(Choose an answer)

I buy/eat Xylitol, but it can be replaced by other products I buy/eat Xylitol because it's not so bad I buy/eat Xylitol because I like it I feel very attached to Lotte Xylitol I'm so crazy for Xylitol

16. Social Communities: how often do you join online/ offline social activities?
(Choose an answer)

Once (or less) / a year 1–2 times / 6 month 1-2 times / month Once a week

17. Where do you see display image of Lotte Xylitol?
(Choose multiple answers)

Event booth at the supermarket Display banner at the supermarket OOH billboard Ad in TV Ad in Youtube Ad in Facebook Display banner in news/entertainment website Display banner in news/entertainment application Review from Influencer Review from Dentist Articles in website such as news/health website Search result in Google Search Shop display of the product