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1.
Email*
2.
Mobile phone(Account ID)*
+84
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3.
Address*
Please select your living area
Hà Nội
TP. Hồ Chí Minh
Hải Phòng
Đà Nẵng
Cần Thơ
An Giang
Bà Rịa-Vũng Tàu
Bắc Giang
Bắc Kạn
Bạc Liêu
Bắc Ninh
Bến Tre
Bình Định
Bình Dương
Bình Phước
Bình Thuận
Cà Mau
Cao Bằng
Đắk Lắk
Đắk Nông
Điện Biên
Đồng Nai
Đồng Tháp
Gia Lai
Hà Giang
Hà Nam
Hà Tĩnh
Hải Dương
Hậu Giang
Hòa Bình
Hưng Yên
Khánh Hòa
Kiên Giang
Kon Tum
Lai Châu
Lâm Đồng
Lạng Sơn
Lào Cai
Long An
Nam Định
Nghệ An
Ninh Bình
Ninh Thuận
Phú Thọ
Phú Yên
Quảng Bình
Quảng Nam
Quảng Ngãi
Quảng Ninh
Quảng Trị
Sóc Trăng
Sơn La
Tây Ninh
Thái Bình
Thái Nguyên
Thanh Hóa
Thừa Thiên - Huế
Tiền Giang
Trà Vinh
Tuyên Quang
Vĩnh Long
Vĩnh Phúc
Yên Bái
4.
Gender*
Female
Male
Other
5.
Age*
Please select your age
1 - 15
16 - 20
21 - 25
26 - 30
31 - 35
36 - 40
41 - 45
46 - 50
51 - 55
56 - 60
60 - 65
66 - 70
71 - 75
76 - 80
6.
Have you ever had Lotte Xylitol chewing gum?
Yes, currently I'm eating this gum
I used to eat it, but haven't eaten it in about a year now
I have never eaten it
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7.
Purchase Frequency?
(Choose an answer)
About once a week or more
About 2 or 3 times a month
About once a month
About once every 2 or 3 months
About once every 6 months
About once a year
Less than once a year
8.
Consumption Frequency?
(Choose an answer)
About once a week or more
About 2 or 3 times a month
About once a month
About once every 2 or 3 months
About once every 6 months
About once a year
Less than once a year
9.
Reason to buy Lotte Xylitol
(Choose multiple answers)
To cleanse my mouth/ eliminate bad breath
Want to refresh/ concentrate
Prefer the specific flavors/ taste of Lotte Xylitol
To prevent cavity
Support Brand ambassador
Diversified in flavors.
Others (Eg: Support promotion programs, good gum texture, right coolness..)
10.
Product understanding?
(Choose multiple answers)
Sugar-free
Xylitol is a natural sweetener, not only the brand name
Recommended by VOSA
Lotte Xylitol is Japan origin
Xylitol substance can prevent cavity
Xylitol strengthen teeth
11.
Functional brand image
(Choose multiple answers)
Prevent cavity
Include Xylitol
Sugar free
Officially recommended by VOSA
12.
Emotional brand image?
(Choose multiple answers)
Honest/ Trustable
Modern/ Advanced
Premium/ High quality
Healthy / Natural
13.
Brand relevancy?
(Choose an answer)
Totally not for me
Less relevant to me
Neutral
Relevant to me
Totally for me
14.
How will you recommend Lotte Xylitol to people around?
(Choose an answer)
I don’t want to recommend LX to people around
I want to recommend LX to people around only if someone asks me
I actively want to recommend LX to people around , but I haven’t done yet
I have ever recommended LX to people around
I have recommended LX to people around many times
15.
How does Lotte Xylitol means to you?
(Choose an answer)
I buy/eat Xylitol, but it can be replaced by other products
I buy/eat Xylitol because it's not so bad
I buy/eat Xylitol because I like it
I feel very attached to Lotte Xylitol
I'm so crazy for Xylitol
16.
Social Communities:
how often do you join online/ offline social activities?
(Choose an answer)
Once (or less) / a year
1–2 times / 6 month
1-2 times / month
Once a week
17.
Where do you see display image of Lotte Xylitol?
(Choose multiple answers)
Event booth at the supermarket
Display banner at the supermarket
OOH billboard
Ad in TV
Ad in Youtube
Ad in Facebook
Display banner in news/entertainment website
Display banner in news/entertainment application
Review from Influencer
Review from Dentist
Articles in website such as news/health website
Search result in Google Search
Shop display of the product
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